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About Us

At Detail Factory, strong client relationships are at the centre of everything we do. We work as a true partner, responsive, flexible and easy to work with. Our team combines strategic thinking with efficient execution, adapting to your needs while keeping projects moving forward. Clear communication. Fast turnaround. No unnecessary complications.

Dependable. Collaborative and committed to getting the job done properly and on time.

Donal O’Keeffe

Founder & Creative Director

As Founder and Creative Director of Detail Factory, Donal combines over 20 years’ experience in brand development with hands-on account management. He works closely with clients to ensure every project is seamless, collaborative, and tailored, delivering creative, practical solutions that strengthen brands and make the process straightforward and enjoyable.

Catherine Shiels

Senior Graphic Designer

Catherine brings expertise in digital design, animation, and print, creating solutions that are both visually striking and practical. She works closely with clients throughout every stage of a project, ensuring designs are intuitive, effective, and aligned with business needs. Known for her creativity, attention to detail, and problem-solving, Catherine consistently delivers work that exceeds expectations.

Dave Manser

Web & Digital Partner

Dave leads our web development and digital marketing initiatives, bringing deep expertise in web design, UX, e-commerce, and digital strategy. He heads a team of web designers and digital marketing specialists, delivering seamless, high-performing digital solutions for clients. Known for his collaborative approach, Dave ensures complex projects are handled efficiently, with clear communication and practical results that drive impact.

What Our Clients Say

As a tech company, partnering with Detail Factory for our branding and digital marketing needs has been a game-changer. Their expertise from start to finish is unmatched. They understood our industry, crafted a compelling brand identity, and executed digital strategies that have significantly boosted our visibility and engagement. Their responsiveness, dedication and creativity have been invaluable. We’re thrilled with the results and the team are always a pleasure to deal with. If you’re seeking a top-tier agency, look no further than Detail Factory.

Arlene Kenny

Marketing Manager, Viatel Group

The creative ideas and professionalism from Detail Factory is particularly impressive. I have worked with Donal and his team on multiple projects with very short timelines and they always deliver. Brilliant results, great value and always on time.

Laura Ryan

Director, Marketing, Communications and Public Affairs, University of Limerick

Ingenium hired Detail Factory to co-develop a new brand for the company. We wanted a fresh identity to reflect the progression of our organisation. Detail Factory worked very closely with us to implement a new brand identity policy and create a brand that aligned with our vision, mission and values. Working with Donal and his team was a pleasure, and the project was completed in a very professional and collaborative manner. I would highly recommend Detail Factory for brand identity development.

James Ring

CEO, Ingenium

Creating a brand new website for any organisation is a daunting task but Detail Factory made the whole process, from our initial brainstorming meeting to launching our new website, a stress free experience. As a result we feel our new website is completely fit for purpose, user friendly with a fresh contemporary look. We, as well as our customers, are very happy with limetreetheatre.ie

Louise Donlon

Executive Director, Lime Tree Theatre | Belltable