Waters of LIFE

Detail Factory collaborated with the Waters of LIFE team to establish a brand identity for the EU LIFE Integrated Project, aimed at reversing the deterioration of Ireland’s pristine waters. The resulting brand identity is both strong and compelling, perfectly reflecting the project’s vision, ethos, and objectives. The concept of the logo, based on four pillars – protect, restore, respect, and sustain – has been extended across all branding assets to further emphasise the project’s focus. Detail Factory also developed an extensive brand guidelines document, outlining design styles for various assets such as signage, posters, flyers, presentation templates, social media assets, email newsletter templates, stationery, and merchandise.